555 Planet Europa Promo: ‘A Dream Within a Dream’
In 1996 I moved to Kong Kong to work at a company called RMA (Retail Marketing Asia Ltd), which was a company formed by Nick Hamilton and David Young, two British entrepreneurs with graphic design/branding backgrounds. The office of about 20+ personnel created retail branding solutions for companies like Henessey XO Cognac, Heineken, 555 (BAT) and many others. RMA were looking for a project designer from UK to take the architectural lead and complete a nightclub/karoake project in a joint venture between a local Ho Chi Minh club owner and a Singaporian bar/club operator with sponsorship from the British American Tobacco brand 555.
I designed the architectural interiors from conception to completion, and we had an in-house team of specialist graphic designers/animators to create the artwork for the intelligent dance floor lighting, projectors and large format video monitors. Two promotional videos were made for the opening in October 1996 – produced and directed by Nick Hamilton, the firms co-partner and creative director of which the one shown here ‘A Dream Within A Dream’ was used as a general marketing tool to showcase not only the venue itself but the up and coming local environs of Ho Chi Minh City. Check out our other video promoting the soft opening of the club: ‘555 Galaxy Night’ party.
I think the project turned out to be an overall success with thanks going to all design team members including:
Creative Director/Producer (Video): Nick Hamilton and Craig Bee. Interiors: Rob Horton | Audio Visual Design | Steven Lau, Gary Caldwell | Graphics: Craig Bee, Justin Williams | Lighting: Mark Leigh | Video Editor: Mark Wharton.